We talked about the core rules of social media. The main rule for me is to be patient. But this is extremely hard. If you implement something, you want to see the results immediately. But it is not possible in social media. You have to understand the culture of social media.

Within our group-work we discussed about the project. We defined the project by answering the basic question of a project (aim, target market, tools, measurement, etc.). After that we constructed our online-marketing-plan (https://moodle.hamk.fi/mod/forum/discuss.php?d=44143). We have chosen the marketing tools (content- and outreach tools) which we want to apply in order to promote the "HAMK Sports Club". We also identified our “Calls to Action” which means what we want our target group to do. Finally we decided how to measure it. The group-work is efficient but hard because of feisty group-members.

17.10.13 12:16

Letzte Einträge: WEEK 46


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